To quote Yogi Berra “If you don’t know where you’re going, you’ll end up some place else”. This first stage of an engagement provides a blueprint for building a powerful brand experience. We simplify findings to develop a sharp focus on the goals and brand personality of the organization, the drivers for key audiences and set success metrics.
Based on strategic input, high-level creative concepts are developed to capture the brand personality of the company and to achieve specific communications goals. We exploit the power of simplicity and all the tools of visual and interactive design to positively differentiate the value and user experience delivered by your organization. We thrive on iteration and real-time feedback to ensure success.
Hinton Group works closely with our technology partners and domain experts to provide a complete suite of development and communications services to complement your ongoing marketing programs. We stay current with web standards and best practices and also offer a full range of services to track and optimize marketing campaigns to achieve brand awareness as well as lead generation objectives.
Gord brings over 30 years of experience building brands for global leaders, next generation startups and public sector organizations. After co-running HBS Marketing and then stepping in as VP Marketing for a robotics startup, he is now motivated by the opportunity presented by digital communications and social media.
Tony has been working in digital media since 1996. He has an instinct for what’s next… what’s fresh… and the business-honed discipline for what works. A rare hybrid of online designer and advertising art director, Tony has worked with global agencies in Europe, web strategy companies in Ottawa and even a stint client-side as Marketing Director for an optical networking company.