Alcatel-Lucent

Visualizing a competitive advantage in a dynamic Wi-Fi and cellular market space.

Alcatel-Lucent is a global leader in communications networks and technologies. For major service providers, the company can deliver a significant competitive advantage and growth opportunity by delivering seamless integration between cellular networks and Wi-Fi hotspots.

Hinton Group was engaged to develop a series of infographic modules that would capture the market dynamics, the enhanced end user experience and the benefits to carriers/service providers. The resulting designs will be applied to a wide range of applications from trade show panels to online presentations.

STRATEGY:
+ Audience Segmentation & Scenarios
+ Customer Value Mapping

CREATIVE:
+ Creative and Art Direction
+ Visual Design
+ Information Architecture
+ Data Visualization

IMPLEMENTATION:
+ Modular and scalable artwork files

http://www.alcatel-lucent.com/lightradio-wifi/

Info Graphic:
+ Visual Standards

Info Graphic:
+ Horizontal Version