Espial

At the convergence of the Internet, Cable TV and the multi-screen revolution.

Espial is emerging as a leader in IPTV middleware and applications. Their products allow major telecom and cable providers around the world to deliver an enhanced, interactive television experience to their subscribers. The next evolution of this merging of the internet and television is the delivery of content on-demand and across various fixed and mobile platforms.

Hinton Group was tasked with developing a new website and marketing materials that would capture and communicate the opportunity created for global carriers by these new technologies. We also needed to simplify the value message and to integrate social media as a key interactive communications channel.

STRATEGY:
+ Situation Audit and Analysis
+ Brand Planning & Strategy
+ Audience Segmentation & Scenarios
+ Corporate & Product Naming
+ Customer Value Mapping
+ Content Strategy
+ Persona Needs Analysis
+ Social Media Strategy
+ Innovation Consulting

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Brand Identity Systems
+ Content Creation & Messaging
+ Information Architecture
+ Multi-screen design
+ Presentation & Print Design
+ Internal Communications Creative
+ Email & Online Creative
+ Data Visualization

IMPLEMENTATION:
+ Deployment Consulting
+ Functional Requirements
+ Application and User Interface Specification
+ Interactive Prototyping
+ Website Development
+ Website Analytics Optimization
+ Integrated Communications Programs
+ Email Campaign Management
+ Social Media Integration

http://www.espial.com