Sciemetric Web Site:

Helping industry to view quality and yield as a smart, new way to build a bottom line.

Sciemetric delivers a suite of products that allow manufacturers to get a real-time view of their assembly lines and the data to improve yield while improving quality levels. Their blue chip client list includes Ford, Toyota, Caterpillar and HP. Founded in 1981, it now has thousands of systems installed worldwide.

Our set of objectives for this project included: position the company within its peer group of global industrial leaders, open a new marketing dialog with manufacturing management through sector solutions and streamline product sales through a simplified information architecture and process. We developed a clean new design that allowed for banners with high-level benefits and an architecture that clustered content based on context. Built on Drupal, the client can now maintain content updates in-house.

STRATEGY:
+ Situation Audit and Analysis
+ Brand Planning & Strategy
+ Audience Segmentation & Scenarios

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Information Architecture
+ Presentation & Print Design
+ Internal Communications Creative
+ Email & Online Creative
+ Data Visualization

IMPLEMENTATION:
+ Deployment Consulting
+ Functional Requirements

View Full Case Study

eStewardship Infographics

Transforming complex data into compelling and easily understood visuals.

eStewarship.ca is a national hub, coordinating the activities of several provincial organizations that are responsible for industry-driven and regulated programs to ensure environmentally sound practices for handling “end-of-life” for electronic products.

Our task was to undertake data visualization and to design reporting tools that could be used in a wide range of print and online applications. Through use of icons, maps and colour coding we designed a Key Performance Indicators dashboard and a map showing which categories of electronics products are accepted under various provincial recycling programs. These can be easily updated and will track progress in coming years.

STRATEGY:
+ Situation Audit and Analysis
+ Audience Segmentation & Scenarios
+ Customer Value Mapping
+ Innovation Consulting

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Information Architecture
+ Multi-screen design
+ Presentation & Print Design
+ Data Visualization

Canadian Webcasting Network:

Related Services:

STRATEGY:
+ Situation Audit and Analysis
+ Brand Planning & Strategy
+ Audience Segmentation & Scenarios
+ Customer Value Mapping
+ Persona Needs Analysis
+ Innovation Consulting

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Brand Identity Systems
+ Information Architecture
+ Multi-screen design
+ Data Visualization

IMPLEMENTATION:
+ Deployment Consulting
+ Functional Requirements
+ Application and User Interface Specification
+ Interactive Prototyping

View Case Study

Espial: TV User Interface

Related Services:

STRATEGY:
+ Situation Audit and Analysis
+ Brand Planning & Strategy
+ Audience Segmentation & Scenarios
+ Customer Value Mapping
+ Persona Needs Analysis
+ Innovation Consulting

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Brand Identity Systems
+ Information Architecture
+ Multi-screen design
+ Data Visualization

IMPLEMENTATION:
+ Deployment Consulting
+ Functional Requirements
+ Application and User Interface Specification
+ Interactive Prototyping

View Case Study

BustMyQuote:

STRATEGY:
+ Situation Audit and Analysis
+ Brand Planning & Strategy
+ Audience Segmentation & Scenarios
+ Corporate & Product Naming
+ Customer Value Mapping
+ Persona Needs Analysis
+ Innovation Consulting

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Presentation & Print Design
+ Internal Communications Creative

Frontex Reporting Brochure

Printed Brochures

View Case Study

Sciemetric

Helping industry to view quality and yield as a smart, new way to build a bottom line.

Sciemetric delivers a suite of products that allow manufacturers to get a real-time view of their assembly lines and the data to improve yield while improving quality levels. Their blue chip client list includes Ford, Toyota, Caterpillar and HP. Founded in 1981, it now has thousands of systems installed worldwide.

Our set of objectives for this project included: position the company within its peer group of global industrial leaders, open a new marketing dialog with manufacturing management through sector solutions and streamline product sales through a simplified information architecture and process. We developed a clean new design that allowed for banners with high-level benefits and an architecture that clustered content based on context. Built on Drupal, the client can now maintain content updates in-house.

STRATEGY:
+ Situation Audit and Analysis
+ Brand Planning & Strategy
+ Audience Segmentation & Scenarios

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Information Architecture
+ Presentation & Print Design
+ Internal Communications Creative
+ Email & Online Creative
+ Data Visualization

IMPLEMENTATION:
+ Deployment Consulting
+ Functional Requirements

http://www.sciemetric.com/

Singletouch

Giving industrial contractors the tools they need to keep complex projects on time and on budget.

Singletouch Office allows managers of operations to capture and analyze data of all sorts and from all locations- even off-grid. The results are reduced risk, better cash flow and improved customer relationships. With offices in Calgary and Phoenix, the company was founded to solve a problem that couldn’t be handled by traditional accounting packages.

Our website planning focused on simplifying the architecture, social media integration and the ability to drive home strong benefit statements. We also allowed for key “personas” to self-select solutions that met their unique requirements. We developed the theme “We build control centers for industrial contractors”, designed the new site and developed main banner headlines. We also designed an exhibit to reflect the new look and developed visual standards for ongoing design requirements.

http://www.singletouch.com

STRATEGY:
+ Situation Audit and Analysis
+ Brand Planning & Strategy
+ Audience Segmentation & Scenarios
+ Customer Value Mapping
+ Content Strategy
+ Persona Needs Analysis

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Brand Identity Systems
+ Content Creation & Messaging
+ Information Architecture
+ Presentation & Print Design
+ Internal Communications Creative
+ Email & Online Creative

IMPLEMENTATION:
+ Deployment Consulting
+ Functional Requirements
+ Website Development
+ Integrated Communications Programs

http://www.singletouch.com

ThinkWrap

Helping some pretty big names to succeed online.

ThinkWrap is the hidden force behind many tier-one e-commerce sites. Their team of seasoned software engineers work on-shore and bring in-depth knowledge of the issues and opportunities related to building an effective online sales channel. With offices in Ottawa and Toronto, ThinkWrap is helping their clients to reap the return on their investment in the new economy.

We undertook informal research to gain a better understanding of emerging audience segments and market drivers. The resulting planning document led to a more customer-focused content architecture. The new design takes advantage of fresh design best practices and allows for extensive use of expert video and profiles of the owners (i.e. the whole company).

STRATEGY:
+ Situation Audit and Analysis
+ Brand Planning & Strategy
+ Innovation Consulting

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design

IMPLEMENTATION:
+ Deployment Consulting
+ Functional Requirements

http://www.thinkwrap.com

Adobe Case Study

Helping the Canadian public sector to deliver a rich user experience to all citizens.

Adobe Systems Canada needed to deliver hands-on information to demonstrate Adobe’s suite of products that enables online professionals to not only meet, but exceed legislated accessibility guidelines.

Our task was to develop outbound communications to register participants for a series of web seminars that provided an overview of issues facing accessibility compliance, and to then deliver concrete solutions based on Adobe products. We carried the series branding through to the seminar delivery platform based on Adobe Connect. Alignment with Adobe corporate branding was critical, and was achieved.

STRATEGY:
+ Audience Segmentation 

+ Customer Value Mapping

CREATIVE:
+ Creative and Art Direction

+ Visual & Interaction Design

+ Messaging 

+ Presentation Design

IMPLEMENTATION:
+ Email campaign design
+ Event branding

Alcatel-Lucent

Visualizing a competitive advantage in a dynamic Wi-Fi and cellular market space.

Alcatel-Lucent is a global leader in communications networks and technologies. For major service providers, the company can deliver a significant competitive advantage and growth opportunity by delivering seamless integration between cellular networks and Wi-Fi hotspots.

Hinton Group was engaged to develop a series of infographic modules that would capture the market dynamics, the enhanced end user experience and the benefits to carriers/service providers. The resulting designs will be applied to a wide range of applications from trade show panels to online presentations.

STRATEGY:
+ Audience Segmentation & Scenarios
+ Customer Value Mapping

CREATIVE:
+ Creative and Art Direction
+ Visual Design
+ Information Architecture
+ Data Visualization

IMPLEMENTATION:
+ Modular and scalable artwork files

http://www.alcatel-lucent.com/lightradio-wifi/

Canadian Webcasting Network

Webcasting in a box…making it easy as 1,2,3 to become an internet TV executive.

Canadian Webcasting Network (CWN) is a product company and a spin-off from a services company that pioneered webscasting…they were there at the beginning. Over the years, they developed a number of technologies and processes that improved their service offering…these are now a productized suite ready for sales to companies that want to add this new medium to their mix.

We started at the beginning…a brand strategy resulting in a new name, a new identity and visual standards. We then applied these findings to website planning, design and coordination of development. We also developed branded graphics for the video player that allows for easy customization by the end customer.

STRATEGY:
+ Situation Audit and Analysis
+ Brand Planning & Strategy
+ Audience Segmentation & Scenarios
+ Customer Value Mapping

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Brand Identity Systems
+ Content Creation & Messaging
+ Information Architecture
+ Multi-screen design

IMPLEMENTATION:
+ Functional Requirements
+ Application and User Interface Specification
+ Interactive Prototyping

Espial

At the convergence of the Internet, Cable TV and the multi-screen revolution.

Espial is emerging as a leader in IPTV middleware and applications. Their products allow major telecom and cable providers around the world to deliver an enhanced, interactive television experience to their subscribers. The next evolution of this merging of the internet and television is the delivery of content on-demand and across various fixed and mobile platforms.

Hinton Group was tasked with developing a new website and marketing materials that would capture and communicate the opportunity created for global carriers by these new technologies. We also needed to simplify the value message and to integrate social media as a key interactive communications channel.

STRATEGY:
+ Situation Audit and Analysis
+ Brand Planning & Strategy
+ Audience Segmentation & Scenarios
+ Corporate & Product Naming
+ Customer Value Mapping
+ Content Strategy
+ Persona Needs Analysis
+ Social Media Strategy
+ Innovation Consulting

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Brand Identity Systems
+ Content Creation & Messaging
+ Information Architecture
+ Multi-screen design
+ Presentation & Print Design
+ Internal Communications Creative
+ Email & Online Creative
+ Data Visualization

IMPLEMENTATION:
+ Deployment Consulting
+ Functional Requirements
+ Application and User Interface Specification
+ Interactive Prototyping
+ Website Development
+ Website Analytics Optimization
+ Integrated Communications Programs
+ Email Campaign Management
+ Social Media Integration

http://www.espial.com

Winfund

Building a solid growth platform for an investment or insurance brokerage.

Winfund was founded in 1997 and is a wholly owned subsidiary of MacKenzie Financial Corporation. The company has over 100 customers using their Wealth Management Platform that allows investment and insurance companies to manage their business electronically by enabling all of the key steps in the financial processing life cycle. From managing prospects, investors and their portfolios to trading, commission processing and reporting, and analysis Winfund has industry-proven solutions.

Our challenge was to re-energize the brand while maintaining the significant goodwill that Winfund already has in the financial marketplace. We captured the brand’s solid set of core values and projected the company’s exciting new vision and commitment to stay #1. We started with functional requirements and high level messaging, resulting in a new visual identity and a fresh website design.

STRATEGY:
+ Situation Audit and Analysis
+ Brand Planning & Strategy
+ Audience Segmentation & Scenarios
+ Content Strategy
+ Innovation Consulting

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Brand Identity Systems
+ Content Creation & Messaging
+ Information Architecture
+ Multi-screen design
+ Presentation & Print Design
+ Internal Communications Creative
+ Email & Online Creative

IMPLEMENTATION:
+ Deployment Consulting
+ Functional Requirements
+ Application and User Interface Specification
+ Interactive Prototyping

eStewardship

Transforming complex data into compelling and easily understood visuals.

eStewarship.ca is a national hub, coordinating the activities of several provincial organizations that are responsible for industry-driven and regulated programs to ensure environmentally sound practices for handling “end-of-life” electronic products.

Our task was to undertake data visualization to design reporting tools that could be used in a wide range of print and online applications. Through use of icons, maps and colour coding we designed a Key Performance Indicators dashboard and a map showing what categories of electronics products are accepted under various provincial recycling programs. These can be easily updated and will track progress in coming years.

STRATEGY:
+ Situation Audit and Analysis
+ Audience Segmentation & Scenarios
+ Customer Value Mapping
+ Innovation Consulting

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Information Architecture
+ Multi-screen design
+ Presentation & Print Design
+ Data Visualization

IMPLEMENTATION:
+ Integrated Communications Programs