Social Media Meets TV

Espial develops middleware for IPTV applications that allows global cableco’s and telco’s to offer new services and an improved user experience. The CEO was scheduled to speak at a conference in Tokyo and his objective was to encourage industry executives to think beyond the hardware…outside the set-top box.

The key to these new applications is the recent convergence of the web with traditional cable delivery. After significant brainstorming about the possibilities, we focused on a few high value and hypothetical opportunities for new service introductions and developed simulated television screens that included active integration with various social media networks such as Twitter and Facebook as well as context-sensitive advertising opportunities.

Related Services:

STRATEGY:
+ Situation Audit and Analysis
+ Brand Planning & Strategy
+ Audience Segmentation & Scenarios
+ Customer Value Mapping
+ Persona Needs Analysis
+ Innovation Consulting

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Brand Identity Systems
+ Information Architecture
+ Multi-screen design
+ Data Visualization

IMPLEMENTATION:
+ Deployment Consulting
+ Functional Requirements
+ Application and User Interface Specification
+ Interactive Prototyping

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