Weight Watchers

Together works…helping Weight Watchers to build their brand by building their community.

Weight Watchers of Ottawa, Eastern Ontario, Nunavut and the North West Territories approached us to realign their web presence with their brand positioning and to communicate clearly the value they offer to people trying to control weight and maintain a healthier lifestyle. Another objective was to streamline processes for members.

After a review of the Weight Watchers successful program we focused on a concept that captured the critical success factor of becoming part of a community to achieve your goals. The campaign theme of {Together works} complete with its subtle typographic hug is supported by secondary messages such as “there are no silver bullets” and “some things are just too hard to do by yourself”. These headings were combined with uplifting images of everyday women in normal social settings…no shiny happy supermodels!

STRATEGY:
+ Situation Audit and Analysis
+ Audience Segmentation & Scenarios
+ Customer Value Mapping
+ Content Strategy
+ Persona Needs Analysis

CREATIVE:
+ Creative and Art Direction
+ Visual & Interaction Design
+ Brand Identity Systems
+ Content Creation & MessaginG

IMPLEMENTATION:
+ Deployment Consulting
+ Functional Requirements
+ Website Development
+ Website Analytics Optimization
+ Integrated Communications Programs
+ Social Media Integration

http://www.wweo.ca/